MICHAEL MAVEN™ is a women’s ready-to-wear clothing brand. Conceptualised in 2009 and established in 2013 by South African siblings Natasha Michael (BA), Nadia Michael (BA, MBA) and Mihkael Michael (B.Sc), the brand is slowly gaining traction worldwide and is worn by the likes of Kendall and Kylie Jenner. Featured in numerous publication such as Vogue, Elle and Marie Claire, Michael Maven was recently named Women’s Wear Daily (WWD) “Ones to Watch”. In 2016 the brand was selected to present its collection during Saks Fifth Avenue’s first-ever Emerging Designer Showcase in New York City, and was also been nominated in the category of Women’s RTW in the FGI Rising Star Competition 2016.
Having previous experience as fashion buyers, its founders have set out to create a brand that embodies understated luxury. The brand’s Executive Director/Creative Director duo Natasha and Nadia Michael often find inspiration through experiencing new cultures on their travels. Situated in a metropolitan district of Johannesburg, MICHAEL MAVEN™ often gravitates toward minimalism; finding beauty in simplicity. It’s definitive aesthetic is one of effortlessness, with a silent edge that celebrates individuality and self-expression. With elegantly structured and expertly crafted pieces aimed to celebrate the essence of the female form, each collection is designed with the self-empowered woman in mind.